UGC and performance video ads
Ads that stop the thumb.
Thumbstoppers makes creator-led video ads for Indian D2C, fintech, edtech and healthtech brands, built to win on Meta.
The first 1.5 seconds
Hooks written for the feed.
Every ad opens on a face, a claim or a reaction. We script several hooks per concept, test them, and scale the ones that hold attention.
Casting that converts
Real creators. Real reasons to buy.
We cast creators who look like your customer and talk like them, across skincare, haircare, grooming, beauty, finance and learning.
What we answer to
Judged by ROAS and CAC.
We measure creative the way your media buyer does. Edits are iterated on spend data, so the winners get sharper every round.
Brands we've made ads for
BharatPeMotilal OswalDaburSwiss BeautyFixdermaFridoWellbeingZeroharmChemistInnovist
The work
One winner from every category.
Real ads we made for real brands. Tap any card to watch it with sound.
- SkincareFixdermaMother's Day film
- Men's groomingYaan ManHook-led routine
- MakeupSwiss BeautyLipstick demo
- FintechPOP UPIFriends explain
- EdtechSeekhoCreator explainer
- WellnessWellbeing NutritionDaily ritual
What we do
Everything between your brief and your best-performing ad.
UGC video ads
Creator-led ads scripted and shot for Reels and Stories placements.
Hooks and scripts
Multiple openings per concept, written to be tested.
Creator casting
Faces matched to your customer, from micro creators to celebrities.
Performance edits
Cutdowns, captions and variants ready for your ad account.
Iteration on data
We read the spend, keep what converts and reshoot what doesn't.
How a campaign runs
Five steps, one loop.
- 01
Brief
Your product, your numbers, your current winners and losers.
- 02
Script
Angles and hooks written against the objections your buyer has.
- 03
Cast and shoot
Creators cast, products styled, shot in studio or on location.
- 04
Edit
Variants per hook, sized for every Meta placement.
- 05
Test and iterate
Spend data decides the next round of creative.
On set